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The Outlet - By John Smedley

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Privacy Policy

John Smedley Limited ("we" or "us") are committed to protecting and respecting your privacy.

This policy (together with our terms of website use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is John Smedley Limited of Lea Mills, Matlock, Derbyshire, DE4 5AG.

By visiting the The Outlet by John Smedley website ( and using the available features, we understand that you are agreeing to the technology which is required to support such services. In addition we ask all our customers to accept our Privacy Policy before the contract of sale is formed at the checkout.

The Outlet by John Smedley website currently uses cookies for the following purposes;

Cookie Issuer Purpose of Cookie Instrusiveness of Cookie
Google™ Analytics        To enable your visit to our site to be logged anonymously. Very Low
John Smedley To enable storing of your visit session data, storing of basket contents and maintaining your logged in status.            Very Low
SaleCycle™ To enable our customer service team to contact you should your checkout process not complete correctly.            Medium

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

The SaleCycle service may email you if you begin the process of the checkout at If you wish to remove yourself from this service, simply click the unsubscribe link at the bottom of a SaleCycle email. 

Information we may collect from you
We may collect and process the following data about you:

  1. • Information that you provide by filling in forms on our site at ("our site"). This includes information provided at the time of registering to use our site. Registration is free with no obligation to purchase goods and entitles members to receive a number of selected benefits.
  2. • If you contact us, we may keep a record of that correspondence.
  3. • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  4. • Details of transactions you carry out through our site and of the fulfilment of your orders.
  5. • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Protecting you security
To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. The Outlet by John Smedley payment pages are held on the SagePay secure servers. SagePay is a popular and established internet payment gateway. Any payment transactions will be encrypted using SSL technology. SagePay employ encryption and firewalling techniques to provide the maximum security against fraud and hackers. For more information about SagePay products and systems, please visit

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of the information

We use information held about you in the following ways:

  1. • To ensure that content from our site is presented in the most effective manner for you and for your computer;
  2. • To send you our promotional materials or provide you with information regarding special offers and new ranges that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  3. • To carry out our obligations arising from any contracts entered into between you and us and where necessary, to contact you to verify your registered details prior to shipping goods to you;
  4. • To allow you to participate in interactive features of our service, when you choose to do so
  5. • To notify you about changes to our service.

We may also use your data to provide you with information about The Outlet by John Smedley goods and services which may be of interest to you or we may contact you about these by post or telephone. We may contact you by electronic means (e-mail or SMS) or via post, with information about our goods similar to those which were the subject of a previous sale to you.

Disclosure of your information
  1. • We may disclose your personal information to any member of our group.
  2. • We may disclose your personal information to third parties:
  3. • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective sellers or buyers of such business or assets.
  4. • In the event that our assets are acquired by a third party, in which case the personal data of our customers will be one of the transferred assets.
  5. • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of website use or terms and conditions of sale and other agreements; or to protect the rights, property, or safety of John Smedley Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and processing payment through the SagePay system.

Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise the right at any time by contacting us at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10.00 GBP to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to or

The Outlet Customer Care Team 
John Smedley Limited
Lea Mills
United Kingdom

Alternatively, you can telephone our customer care team on +44 (0)800 652 3489.